Web and Social Media

What do you think of the RGU Web Site? Do you use RGU’s presence on Facebook? Or LinkedIn? Do you follow any of RGU’s Twitter accounts, or bloggers {ha! If you are reading this then that question is answered}? What should the modern organisation project to the external world in terms of its digital presence and how should our key stakeholders be able to interact with us digitally?

These are questions we have been asking quite intensely over the past 6 months. Like many Universities, we have a web site (actually, quite a few web sites – that’s an issue) which had its last major development around 5/6 years ago, has had its content and some aspects of its look and feel spruced up incrementally since then, and was recently reworked to offer a “responsive design. We’ve also produced a set of guidelines to assist staff in the most appropriate ways to use the various social media channels.

In the intervening years there have been massive changes in the use of mobile technology in particular, and the way in which stakeholders now expect to be able to engage with organisations. It’s a while since we really took a long hard look at our external “digital presence” holistically, so we’ve asked We are AD – a digital agency – to work with us and look at our overall external presence as it is today, against best practice and our own strategic objectives as an organisation. We want to refresh our external presence to reflect today’s expectations from our stakeholders, and just as importantly set up our internal organisation so that we can keep our digital presence current in what we expect to be a continually changing technology environment.

They’ve been working with us since October, and have met with a cross section of stakeholders as well as doing an in-depth analysis of traffic to our web site and main social media sites. We expect to see their findings before Christmas, and in the early part of 2016 we’ll be preparing our plans to respond to these – will keep you posted!

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Responsive Web

A new version of RGU’s web site went live this morning, with a new design based on the concept of “responsive web design.” The Wikipedia entry for responsive web design summarises it as follows:

“Responsive Web design (RWD) is a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).”

If you look at the new RGU home page on a full screen PC, or large tablet format such as an iPad, it will look pretty much like before (although there have also been additional improvements made along with the implementation of responsive design):

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If, however, you look at it on a smaller screen size such as an iPhone or similar, it will look like this:

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The layout of the page is now optimised for the smaller screen size, so that you no longer have to “pinch and zoom” to get the areas you are interested in to a size where you can read them.

Have a look yourself!

RGU Web – Inside and Outside

Go back 12 years or so, and RGU’s web presence was pretty much a static web site, with some core information on there but many parts of the University largely unrepresented. Around 2002, a major web redesign project created a simple content editor, a relatively straight forward overall design and the ability of a wide cross section of the University community to create and populate web pages within the overall web site. I remember clearly that our biggest concern at the time was how to galvanise the effort across the University to create the level of web presence that we were looking for. I needn’t have worried – we had made the process of putting information on the web so easy that everybody jumped on very quickly and we actually ended up with the opposite problem. We had too much information, it was not all co-ordinated across departments, there was some duplication and much content was not being kept up to date following the initial enthusiasm. If I remember correctly we had over 12,000 pages on our web site, of which probably 11,500 were rarely accessed.

Anyway, we set about a major redesign of our web site back in 2007/8, put a web content team in place and control of content and over a continuous process since then created the web site that you see today for RGU. That web site is deliberately focussed on the external world – prospective students, parents, business partners, the community and so on. Whilst creating it, we moved across / redesigned content on the old web site. However, a great deal of the content on the old web site had been created with our internal University community in mind and this remained on the old web site which was now affectionately called “www4” as it had been renamed to distinguish it from the main web site.

The next stage in our journey was to create a staff and student portal which would, amongst other things, be the new home for the internal content marooned on www4. I wrote about that portal previously.

We’ve made good progress in moving that content across – if you are a member of staff or a student, go and have a look {web link to RGyoU}. Now we are undertaking the final push to get all the remaining content areas removed from www4 and replaced with something on the Portal. After that, www4 will be turned off in the next 2 to 3 months – and that will be the end of an era.

Once www4 has been turned off, we will have externally facing web content on our main web site, and internally facing web content accessed through the Portal via your RGU username and password. We also have web based content on Moodle, but that is information that is primarily associated with our teaching and learning programmes. It’s important to avoid confusion that the right information is in the right environment (web site, Portal, Moodle), and I will be working with colleagues to make sure we have effective arrangements to oversee this.

If you want a nostalgic look at one of our www4 pages – here (ironically) is the old web page for the web redevelopment project.  But be quick – it will disappear soon!